UdK Berlin Rundgang 2021

Wintersemester 2020 / 2021, Angewandte Entwurfsarbeit (Photoshop / Creative Brief), Gruppe 7-9

Iris Jungels (Lehrkraft für besondere Aufgaben, Gesellschafts- und Wirtschaftskommunikation)

In the introductory exercise 'Creative Brief / Photoshop', students developed motifs such as advertisements, memes, GIFs, image series, videos for virtual social media campaigns on various topics. Creative briefs formed the basis for mood boards and subsequent drafts. Most of the students decided on the topic of 'Donation campaign against corona-related club deaths', which resulted in the real cooperation with United We Stream / Clubcommission in the following summer semester. Some students also devoted themselves to the topic of 'Fridays for Future' or other.

Context